What is wrong about holiday gift baskets today is that people just don’t seem to care. A gift should be something given from the heart and contain a special message to the gift recipient. Holiday gift baskets that contain useless gifts, old or miniscule samples and that are 70% shedding do not seem very thoughtful, not when you really stop and think about it. Many gift givers don’t really give it much thought—they assume that manufacturers create high quality gift baskets, when, in fact, many of these companies barely assemble a product worth shipping. This is why many caring gift-givers have turned to custom-made gift basket companies, which handcraft and personally select a higher quality of present.